How Personal Computers Changed Business Forever

Wharton professor Lynn Wu reflects on the history and impact of personal computing as part of Knowledge at Wharton's "American Business Innovation" series ahead of the USA's 250th anniversary. Wu explains how personal computers democratized access to information, transformed workplace decision-making, and paved the way for today's AI-powered economy.

Wu is an Associate Professor (with tenure) at the Wharton School. She teaches MBA, undergraduate and PhD classes about the use and impact of emerging technologies on business. Her research examines how emerging information technologies, such as artificial intelligence and analytics, affect innovation, business strategy, and productivity. Specifically, her work follows three streams. In the first stream, she examines how data analytics and artificial intelligence affect firm innovation, business strategy, labor demand, and productivity for both large firms and startups. In her second stream, she studies how enterprise social media and online platforms affect work performance, career trajectories, entrepreneurship success, and the formation of new type of biases that arise from using technologies. In her third stream of research, Lynn leverages fine-grained nanodata available through online digital traces to predict economic indicators such as real estate trends, labor trends, and product adoption.

ABOUT THE SERIES As the United States marks its 250th anniversary, hear from Wharton faculty experts as they explore the American business innovations that transformed industries, reshaped markets, and changed the way the world works. From the assembly line and modern branding to the internet and artificial intelligence, this series examines the ideas and institutions that helped define American enterprise and continue to influence business today.

----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU