For Liquid I.V., their Super Bowl ad strategy spans from before until well after the game

Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V. explains how their Super Bowl strategy aligns with experiential and field marketing goals

ABOUT THE EPISODE Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment.

ABOUT THE PODCAST Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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