Director-producer Rohan Sippy on India's 'Huge Appetite' for Movies and Why Content Remains King
- Apr 24, 2009
- 21:47
- Full Episode
Director-producer Rohan Sippy on India's 'Huge Appetite' for Movies and Why Content Remains King
Brief Summary
Ronnie Screwvala discusses Bollywood's international growth, the impact of foreign studios, and evolving film economics at the 2009 Wharton India Economic Forum.
Key points
- Wharton India Economic Forum 2009. A gathering of CEOs, investors, and celebrities to discuss India's economic future.
- Bollywood's Global Reach. Exploring the international success of Bollywood films and the lessons from Slumdog Millionaire.
- The Changing Economics of Filmmaking. Discussing the impact of advertising and satellite rights on Bollywood's production costs.
- The Role of Foreign Studios in Bollywood. How foreign partnerships are shaping the future of Indian cinema.
- Future of Indian Cinema. The potential for globalization and technology to change the filmmaking landscape in India.
- The Challenge of Filmmaking. Navigating the balance of budget, talent, and heart in film production.
Episode highlights
- Bollywood's Global ReachExploring the international success of Bollywood films and the lessons from Slumdog Millionaire.“We might have made ten times a better film than Slumdog.”5:34Apr 24, 2009
- The Changing Economics of FilmmakingDiscussing the impact of advertising and satellite rights on Bollywood's production costs.“25-35% of film production cost was recoverable from satellite rights.”9:35Apr 24, 2009
- The Role of Foreign Studios in BollywoodHow foreign partnerships are shaping the future of Indian cinema.“The lines are getting blurred of what is Indian and what is foreign.”14:40Apr 24, 2009
- Future of Indian CinemaThe potential for globalization and technology to change the filmmaking landscape in India.“Technology and globalization are going to play a huge part.”19:00Apr 24, 2009
- The Challenge of FilmmakingNavigating the balance of budget, talent, and heart in film production.“It's always a little bit of counting frogs.”21:18Apr 24, 2009
Tension
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