Director-producer Rohan Sippy on India's 'Huge Appetite' for Movies and Why Content Remains King

Knowledge at Wharton

  • Apr 24, 2009
  • 21:47
  • Full Episode

Director-producer Rohan Sippy on India's 'Huge Appetite' for Movies and Why Content Remains King

Brief Summary

Ronnie Screwvala discusses Bollywood's international growth, the impact of foreign studios, and evolving film economics at the 2009 Wharton India Economic Forum.

Key points

  • Wharton India Economic Forum 2009. A gathering of CEOs, investors, and celebrities to discuss India's economic future.
  • Bollywood's Global Reach. Exploring the international success of Bollywood films and the lessons from Slumdog Millionaire.
  • The Changing Economics of Filmmaking. Discussing the impact of advertising and satellite rights on Bollywood's production costs.
  • The Role of Foreign Studios in Bollywood. How foreign partnerships are shaping the future of Indian cinema.
  • Future of Indian Cinema. The potential for globalization and technology to change the filmmaking landscape in India.
  • The Challenge of Filmmaking. Navigating the balance of budget, talent, and heart in film production.

Tension

40/ 100Low tension

More from Knowledge at Wharton