AI Can Accelerate Bad Decisions
- Jul 24, 2026
- 0:34
- Short
AI can speed up growth, but it can also magnify poor decisions.
Raghu Iyengar, Wharton Marketing Professor and Academic Director of Wharton’s Chief Revenue Officer Program, explains why chief revenue officers must evaluate AI investments carefully, measure ROI, and balance risk with return.
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Brief Summary
The CRO's role is vital in managing AI investments and risks.
Key points
- The Role of the CRO. The CRO's role is increasingly vital in managing AI investments and risks.
