"700 Reasons to Quit"
Episode Description
📂 Management;Health Care Management 🏷️ Research
Brief Summary
Scott Halpern discusses effective smoking cessation incentives for CVS employees, highlighting financial rewards and the importance of visibility in programs.
Key points
- Exciting Findings on Smoking Cessation. The study replicated earlier work, tripling smoking cessation rates at six months.
- Incentives and Engagement. Participants who put their own money at risk had high quit rates, but few chose to do so.
- Behavioral Insights on Incentives. The study highlights the importance of making incentives visible and immediate.
- New CVS Program Launch. CVS Health plans to launch a new program offering financial incentives for quitting smoking.
- Future Research Directions. Future studies will explore increasing participation in financial incentive programs.
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Episode highlights
- Exciting Findings on Smoking CessationThe study replicated earlier work, tripling smoking cessation rates at six months.“We found roughly a tripling of smoking cessation rates at six months.”1:22May 28, 2015
- Incentives and EngagementParticipants who put their own money at risk had high quit rates, but few chose to do so.“Only about 14 percent of those offered the opportunity chose to do so.”2:06May 28, 2015
- Behavioral Insights on IncentivesThe study highlights the importance of making incentives visible and immediate.“Taking these incentives out of the premiums makes them much more effective.”4:31May 28, 2015
- New CVS Program LaunchCVS Health plans to launch a new program offering financial incentives for quitting smoking.“Starting next month, CVS will offer an opportunity to put $50 at risk.”5:06May 28, 2015
- Future Research DirectionsFuture studies will explore increasing participation in financial incentive programs.“Can you really increase the quit rates accordingly?”12:32May 28, 2015
Tension
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