Will Google Acquire HubSpot? #business #investing
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Episode Description
Full episode: https://youtu.be/z3Zzlgo-xZM
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Brief Summary
Google's potential acquisition of HubSpot could enhance its ad targeting capabilities.
Key points
- The Strategic Acquisition. Acquiring HubSpot is crucial for Google to enhance its advertising capabilities.
- Data is Key. Google's potential to retarget leads hinges on access to customer databases.
Transcript
if you could spend $50 billion on HubSpot or $5 billion on perplexity which one would you buy I think you got to buy HubSpot you're protecting a quarter trillion dollar ad business HubSpot makes 2 billion in Revenue so it's 1% of the size of Google's ad business and it helps you lock in some percentage of that 250 billion so that's an important strategic acquisition I think for Google what does Google accomplish here that they couldn't do with an integration I think this is about the data these are the leads and the great contacts in the database of the customer which Google doesn't have access to and they can close the loop if Google knows the leads that are already
in there they can then retarget them across their entire ad Network which is the largest in the world that's the value if I know your 10,000 best customers and then I know when they're on Google searching and I know when they're in a Chrome browser I know when they're on an Android phone if they happen to use that man I can just start getting more of your ad dollars into it that's what's actually happening here
