Why Apple Fell Off: They Lost Taste!
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Episode Description
Full episode: https://youtu.be/9p-vCUB5AA8
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Brief Summary
The episode critiques Apple's iOS 18 issues and the decline of taste in tech design.
Key points
- The Downfall of Taste in Tech. A critique on how the lack of taste in tech companies leads to poor user experiences.
Transcript
my iPhone does not work I'm sorry I'm just gonna say it okay I don't know what happened you upgraded your software it's what happened you're on iOS 18 it doesn't work the phone bricks constantly my photos app doesn't work it is just really bad and I think for a company of this scale I don't understand how it does not go through a more complicated test harness that catches all of this there's no Arbiter of taste anymore who is the back stop so I think taste is great if you have it but there's only so many people on the planet that are going to have Cutting Edge taste taste and be right if you don't have taste what most tech companies do is they use data data
is something that's approachable and leverageable because Apple has the anod using data to measure success with a user experience to measure whatever success if you subtract taste even by a bit you don't have the scaffolding that every other company would use and so you see the worst of Both Worlds that's a great take you go off the rails you think that what happened is like when Steve Jobs isn't there and Johnny IV isn't there there's still a bunch of folks that probably think they have taste but the real taste folks left and there's really no scaffolding left the scaffolding you had at Facebook meta obviously or the Google uses would catch some of the stuff without a doubt like
no doubt about it you know that users are less thrilled and they use things less and you'd fix it and maybe even you take that too to extreme you never develop taste like I could argue that about Google or meta they don't really have taste if you don't have that back stop if the taste subtracts even 10% not all the way down you're just not going to catch this stuff and I think there's only like how many people in the world really have Cutting Edge technology user experience taste I don't know too many I would fund them right away Brian chesky might have it if I'm being really insecure I would want to say oh yeah no we had a lot of taste at Facebook back
in the day but actually we had so much scaffolding around data probably because intuitively we knew that that was way more reliable for us
