“I Walked Into My Boss's Office and Fired Myself”
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Episode Description
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Brief Summary
A guest shares his experience of stepping down as president of Coke Fertilizer to focus on his strengths in building rather than operating.
Key points
- Firing Myself as President. After months in the role, I realized I wasn't the right fit and fired myself.
- The Lesson of Comparative Advantage. I learned the importance of knowing what you're good at and where you can contribute.
Transcript
I was promoted to president of Coke Fertilizer at that time. And about nine months in, I realized that I was not the guy for the job. And I walked in my boss's office and fired myself. Humiliating, especially being the boss's son. Oh my god, I'm a failure. Couldn't make this work. The business was still doing fine, but I wasn't doing a good job as a leader. And I knew there was someone else that had the comparative advantage to be a great operator, CEO, president type role. And so I learned through all that that I wasn't an operator and I was a builder. Like all I wanted to do was go build the stuff, you know, this whole idea of creative destruction that would disrupt the core
business that I was running. Understanding your comparative advantage, what you're good at and what you're not relative to others that could be doing that job was a huge deal. My hope was that that was a little bit of an example for other KO leaders as well. If you're not in the right job, you don't have to like fire yourself, but figure out what your power alley really is and where you can contribute and add the most





