Hollywood Legend Michael Ovitz on AI Media: A New World of Passive vs. Active Entertainment
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Episode Description
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Brief Summary
Generative AI may split media into passive and active experiences, impacting how audiences engage with content.
Key points
- The Future of Media. Exploring whether generative AI will lead to shared or individual media experiences.
- Active vs. Passive Entertainment. The choice between being a passive consumer or an active creator of content.
- Netflix's Experiment. Netflix's intriguing experiment with multiple endings for a show.
Transcript
does generative AI change the nature of media which is a shared experience a community experience that we all talk about or do we end up in a world where everyone's got their own media or their own content i think it's an individual decision it's binary you either want passive entertainment because you're exhausted you want your brain taken to another place the other side of that coin on the binary side is active entertainment do you want to create your own ending do you want to change characters do you want to try to put a movie together do you want to go to a site that has the rights to an old movie star like Clark Gable or Humphrey Bogart
or Jimmy Stewart or Gary Cooper or the greats of the 40s and 50s and make your own movie it's all individual i think everybody will make up their mind netflix did an experiment with a show with a bunch of different endings and it's fascinating you never heard anything about
