Why Western Style Feels So American
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Episode Description
Western style is more than a passing trend. Samantha Fodrowski, Senior Vice President of Brand Marketing at Tecovas, explains why cowboy boots, denim, and hats are part of America’s cultural DNA, and what it takes to carry that heritage into the future.
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Brief Summary
Samantha Fodrowski explains how Tecovas draws on cowboy boots, denim, and hats to connect American heritage with the future of Western style.
Key points
- Western Style in America’s Cultural DNA. Cowboy hats, boots, and denim make Western style instantly identifiable and deeply connected to American culture.
- Stewarding Western Style’s Future. As a newer brand, Tecovas aims to distinguish itself while respecting generations of makers and helping shape what Western and American style become next.
Transcript
a lot of nationalities and countries like they have something that like draws you to and it feels identifiable. And I think when you look at America, what is more identifiable potentially than western that you see, you know, cowboys in a cowboy hat or cowboy boots and denim and that's really something that like makes up part of the DNA of American style and culture. And so I think that really for us becomes this jumping off point. And then as you know someone a brand that's new in the space we're approaching it I think a little bit differently because we want to be very differential to the brands and the makers who have been doing this for years and generations while also looking
towards well what does this mean for the future of western style and American style and how can we help steward that.
