THIS is Why You Are Addicted to TikTok

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Episode Description

Full episode: https://youtu.be/e1pTCSFrkbk

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Brief Summary

TikTok's founder revolutionized content sharing by ensuring visibility for all creators regardless of followers.

Key points

  • The Genesis of TikTok. TikTok's success stems from a simple yet revolutionary idea of content sharing.

Transcript

the whole Genesis of Tik Tok came from that really simple concept of your content will be shown and if people like it it'll be shown to a lot of people we are investors in Tik Tok What resonated to me when I met the founder his view was if I have a piece of content and it's a great piece of content how can I have it be shared if you share it on Instagram the only way people see it is if you had a lot of followers and so he just had a really simple idea and he said what if I take every piece of content that's uploaded into the system and I show it to at least one other user so no matter what that content is at least one person will see it even if you have no followers and then based on

whether that person views it or how long I might show it to another user and then a third and a fourth and it was such a revolutionary idea and it really resonated with me at the time and it just goes to show how we're in an idea business and when you have a truly revolutionary idea it can get really big

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