Friedberg: NYC’s Socialist Grocery Stores Will Be Wildly Popular and a Marketing Tool for 2028

Are you in favor of people paying less for groceries, or are you a free market monster that wants people to pay full price for groceries? >> I think that people have it wrong. I think these grocery stores are going to be wildly popular. >> Mhm. >> I think that everyone's being a little bit too, I would say, long-sided in their view on what's going to happen with these grocery stores with the, you know, basic obvious economic arithmetic that someone has to pay for this, and who's going to pay for it, and >> Rich people. >> blah. Well, I mean, the point is, I don't think it really matters. Because over the near term, what the

cheap grocery stores do is create an incredible success story for socialism >> Mhm. >> that will help to support and fuel the socialist wave in urban centers around this country. Think about the social network effect of the grocery store. So, there's there's a couple of them, and then people start traveling from far away to the cheap grocery store because it has this discount. >> Long Island, Jersey, yes. >> Again, this will play out over the next 24 months going into the 2028 election cycle, and everyone's like, this is so wildly

popular. People are coming in from all over the place to go to these grocery stores. They're not checking IDs cuz IDs are racist, and uh you know, you can't check IDs to vote, so we shouldn't be able to check IDs for grocery stores. So, people will come in from all over the place to use these grocery stores. The demand will go up, and then they'll start to open more and more grocery stores like this, and then let's say each one loses 10 million a year, and they get to 10 or 20 of these. That's $200 million of losses per year on the grocery store chain. But, it creates this extraordinary social movement for more of these grocery stores supporting the DSA, yeah, and so

on. $200 million a year on a $125 billion a year budget for the city of New York. >> It's nothing. >> Nothing. It's less than a quarter of a percent of the city's budget. That is so cheap to market the DSA >> Yes. >> platform and to get the DSA platform to become social marketing element that drives the next wave here. So again, I do think that these grocery stores, believe it or not, they sound silly, they sound small, but I predict that they will be deemed a point of success and they will end up being a big part of the fuel for the DSA going into 2028.