All-In Tequila: The Origin Story

I think the tequila turned out fantastic. You guys realize when we first started talking about this, this was like two and a half almost three years ago and it is finally here. It took forever to get through this kind of design development process, but man, I think it turned out great. Talk a little bit about the sourcing. Well, we went down to Tequila, Mexico. There's only one part of Mexico that's even allowed to be called tequila. And we found a distillery that had been aging some agave in American oak whiskey barrels for 5 years. And normally extrajo is aged for 3 years. So it was pretty rare to find a cache of 5year age. And so we basically bought it all,

but there's only enough for 7,500 bottles. Tell us about the bottle design. That was a lot of work, saxs. This is super complicated to execute. The bottle is designed after a stack of poker chips. The chips are stacked and they're a jar. It's a lot of texture here. It's made with glass and then there's these black chip accents that are actually painted onto the bottle perfectly. We went through a lot of prototypes to get this and it just looks amazing. Beautiful box. Slides open. It's back lit in the box. Gorgeous. That out of the box experience is just amazing. But look, we do things cuz

they're fun. And it was fun to create this. It was really fun. The money is not going to change anyone's life, you know, except maybe yours. Yeah, absolutely. I don't know. Uber hit another record today. So, with Uber past 88, you guys are all fun. I don't need to be here anymore.